Challenge
Valence, a data technology company, needed a rebrand after pivoting to meet market need from NFT-based solutions to B2B data exchange.
Solution
Create a compelling new brand for both the company and its internal research and development team, Valence Labs. Materials included logo, brand guidelines, vision/mission/values, templates, key messages, initial website, and trademark.
Results
Materials were created in time for new round of sales meetings, and securing an initial technology design partner.