Challenge
This startup IT company needed to scale its marketing on pace with the sales team.
Solution
Formalized the marketing department with individual roles and responsibilities, regular team meeting cadence, goal-setting and agency partners that would increase speed to market and drive leads.
Result
Silos were busted between the sales and marketing departments with a documented strategy for lead generation across LinkedIn, cold calling and email. CPL for paid search was decreased by 30% in the first 60 days.