Challenge
Public Mint, a fiat-native decentralized finance banking solution, needed to drive awareness and acquire new customers for its EARN program.
Solution
Developed a go-to-market strategy, including SWOT analysis, audience targets, a strategic approach and tactical recommendations. The strategic insight connected EARN to a high yield savings account for crypto-curious millennials who seek higher returns with less volatility. Provided vendor recommendations for enhancing the web user experience to ensure high digital impact.
Result
Delivered a fully integrated campaign to high-intent millennials through paid search, paid social, and influencer content driving to an enhanced website experience that showcased the benefits of EARN and how it works.