Challenge
This billion-dollar blockchain gaming company, needed to grow their corporate Twitter channel with a clear purpose and relevance.
Solution
Aligned the internal activation teams and created a Web3 point of view with regular and ongoing planned and opportunistic content.
Result
Planned content enabled the product marketing and communications calendars to tell the story of the brand and its games while opportunistic content inserted the brand into trending conversations. Within 3 months, gains were driven across all key metrics (follower growth, engagements, impressions) and silos were broken down across teams.