Challenge
Millipore Sigma, a life sciences company, was launching a new stronger, single-use bag to be used in biopharmaceuticals and needed to explain why it mattered to the marketplace.
Solution
Led a hybrid (in-person and virtual) workshop across regions to uncover the science and key benefits of the product, brainstorm ideas, and align leadership to key audience segments.
Result
Developed a marketing plan to include tactics and roadmap, and a creative platform to use when launching materials publicly at the next tradeshow.