Challenge
Messari, a leading crypto research firm, needed to generate greater awareness with crypto executives and thought leaders during its flagship event and one of the biggest crypto events of the year, Mainnet 2021.
Solution
Built a comprehensive social media plan, calendar, pre-event and real-time social media content that elevated the conference. To ensure success, we used our skills in live content alongside those of a professional journalist who acted as virtual producer to ensure content had the greatest relevance to the target audience.
Result
Messari exceeded benchmarks with 43% of all Twitter mentions for Messari in 2021 occurring during the month of the event. Due to the uptick, Mainnet 2022 was also supported.