Challenge
Eukanuba was losing market share and sales to its key competitors. We needed to enlist new puppy owners into the franchise to increase household reach and increase customer lifetime value.
Solution
Created the strategy for the Eukanuba Extraordinary Firsts omnichannel campaign with in-store, PR, influencer, sweepstakes and paid advertising.
Result
Generated 5M total reach, 61K total engagements and a 4% sales lift in stores carrying the campaign. Generated influencer campaign benchmarks and insights to be used in subsequent campaigns.