Challenge
Gift cards and their subsequent “breakage” increased revenue for this restaurant franchise and awareness for the holiday gift card promotion was key to the year’s success.
Solution
Created a compelling social media campaign that surprised unsuspecting guests with a cameo appearance by an NFL player celebrity and $1,000 in gift cards with an in-store purchase of a $25 gift card. Surprise and delight moments were captured across multiple locations on video and posted to social media in real time.
Result
Engagement on the campaign channels increased exponentially and created incremental awareness around the brand’s investment in sports.