CHALLENGE
Buckingham Strategic Partners, a solution provider for investment advisor firms, had recently launched a webinar series but needed to optimize their marketing efforts with a content strategy and lead generation program.
SOLUTION
Developed and hosted workshops with both leadership teams and various target segments of ideal customers to understand both the business needs and the audience needs.
RESULT
Presented key findings and insights along with a marketing strategy and plan that defined the strategic opportunity and value proposition along a customer journey map. Due to collaboration across the company’s creative vendors, the plan supported website and digital updates across departments.