Challenge
AliceNet a Layer 2 blockchain project was ready to launch or go “mainnet” and needed to build a community and enhance reputation to drive awareness.
Solution
Launched a compelling brand at ETHDenver, North America’s largest hackathon and Ethereum conference. The 5-touchpoint plan at ETHDenver included 1.) new brand (logo, website and updated socials/Discord) 3.) booth presence and swag giveaway, 4.) sponsored party, 4.) an art exhibit activation at the conference art gallery, and 5.) wallet application to purchase art secured by AliceNet.
Results
The Discord community doubled in size with new users receiving token. Press coverage of brand launch included placements in Axios, The Defiant, The Authority, NASDAQ News Today, Bitcoin News Today and Bankless.