CHALLENGE
The Pampers brand created Pampers Professional to generate adoption with key influencers in healthcare. However, this science-driven and claims-driven approach was siloed in B2B.
SOLUTION
Developed the 5-year strategic marketing plan for Pampers Professional aligning all channels and touchpoints across the brand.
RESULT
Content created from the plan has consistently crossed over from professional into consumer channels, including Childbirth Education Classes and charitable efforts.